|
80 years of Bister : 2006 marks 80 years of the Mustard factory in Belgium, and 5 years of Bister France.
In order to celebrate these events, we organised a works outing in July 2006, to Antwerp and Bruges. Photographic report below.
For the first time in the history of the 2 Mustard factories, all the descendants of Franz Bister, the founder in 1926, were invited to pay a visit to the Belgian Mustard factory, on Saturday, 23 September. Several of them are representatives of the 4th generation who have never seen the factory! Photographic report featured in the annex.
Lastly, in order to underscore the contrast between the (respectable !) age of our company and its determination to be part of a dynamic process, we have launched an innovative product: a Trempette & Tartinade Sauce, an unknown quantity on the market, via a highly original marketing campaign: a Buzz Marketing operation, word of mouth on the Internet.
|
