Bister distribution

Our trade

For more than 80 years we've been making mustards, piccalilli, condiments in vinegar (gherkins, onions and capers) according to ancestral recipes, passed down from generation to generation. These products are distributed among large retailers (hypermarkets, supermarkets) and small grocery stores.

 

 

Our range of products includes 4 brands:

  • Bister
  • L’Impériale (mustard created in 1877)
  • L’Etoile by Bister (since 2007), which includes onions, gherkins and piccalillis.
  • Bio-Gourmet (organic range for hypermarkets)

Our main products are distributed among numerous stores, including:

Delhaize, Colruyt, Carrefour, GB, Carrefour Market (Groupe Mestdagh), Spar, Intermarché, Cora, Match, Delitraiteur, Profi and more.

We hold nearly 15% of the Belgian market for mustard and piccalilli in hypermarkets. That's equivalent about to 1 in 6 jars going through the till.

Our know-how

We differentiate ourselves through our know-how, acquired from generation to generation, both in terms of taste and logistics.

  1. Taste

We’ve learned to know our consumers and therefore know how to make products that they want. Consumers know that they won't find anything else that has the same specific taste of our l’Impériale mustard or the vinegary, non-sweet flavour of our piccalilli.

  1. Logistics

In order to offer you the very best service, we follow the latest trends in logistics. This allows us to be efficient and on point in every area.

This is particularly thanks to the implementation of an EDI (electronic data interchange) that manages orders, delivery notes and even electronic invoicing.

Furthermore, in order to facilitate the transportation and the receipt of our products, we use SSCC labels on our palettes.

Would you like to become one of our distributors?

Would you like more information on our range of products?

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